But how do you use Google AdWords effectively? How do you dovetail AdWords into your business goals? How do you ensure your keywords are relevant? How do you ensure you are getting "relevant" queries at a reasonable rate? And most of all, do you know or understand AdWords advertising policies? The neglect of these policies can mean Account suspension, and that can be pretty tough, especially for those who are new to it. And, how do you integrate Google Analytics into your AdWords campaign?
This is where we come in. And when I say "we", I mean "me".
I have created an intense AdWords Learning Module for anybody who is interested in AdWords to be able to learn, absorb & initiate best practices in order to optimise his/ her AdWords account, or take his business online.
FIRST, ABOUT MY CREDENTIALS
I am a digital marketing enthusiast, and interested in all things digital. My focus, however is on Google AdWords, because of its ability to generate relevant leads, or providing tremendous reach across the web for branding purposes.
I am Google AdWords Certified. In addition, I am also AdWords Advanced Display Certified. Here's the link if you wish to check it out: https://adwords.google.com/professionals/profile/ind?id=011241147102763169182&hl=en
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| I am Google AdWords Search & Display certified |
Since Google Analytics is such an integral part of any online marketing campaign, I am certified in Google Analytics Fundamentals as well.
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| I am certified in Digital Analytics Fundamentals |
Add to this, my experience of handling various AdWords campaigns for a year now, and you have credentials that perhaps a few in India can match.
Do check out my detailed profile on LinkedIn if you wish to: http://www.linkedin.com/pub/vineet-vishnu/56/24a/b25
b)
Google Analytics is an integral part of any PPC Campaign. Best of all,
for all the insights it offers, it's completely free of cost. For good
measure, I have a certificate in Google Analytics Fundamentals as well. - See more at: http://onlineadvertisingworldwide.blogspot.in/p/who-are-we-exactly-we-is-me.html#sthash.wqRUsIjn.dpuf
This
is a one man company. But that does mean it's lacking in anything. On
the contrary, I have credentials which are second to none:
a) I am AdWords Certified. On top of that, I am also AdWords Advanced Display certified. Here's the link if you wish to check it out
https://adwords.google.com/professionals/profile/ind?id=011241147102763169182&hl=en
b) Google Analytics is an integral part of any PPC Campaign. Best of all, for all the insights it offers, it's completely free of cost. For good measure, I have a certificate in Google Analytics Fundamentals as well.
- See more at: http://onlineadvertisingworldwide.blogspot.in/p/who-are-we-exactly-we-is-me.html#sthash.wqRUsIjn.dpuf
Who can benefit from this module?a) I am AdWords Certified. On top of that, I am also AdWords Advanced Display certified. Here's the link if you wish to check it out
https://adwords.google.com/professionals/profile/ind?id=011241147102763169182&hl=en
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| I am AdWords Search & Display Certified. |
b) Google Analytics is an integral part of any PPC Campaign. Best of all, for all the insights it offers, it's completely free of cost. For good measure, I have a certificate in Google Analytics Fundamentals as well.
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| I am certified in Digital Analytics Fundamentals |
a) Practising AdWords professionals, especially those who are into the Tech Support business, who would like to have a counter point to what they are doing, or gain more in depth knowledge.
b) Marketing professionals who would like to get on to Google AdWords but do not know how.
c) Tech enthusiasts who would like to check out Google AdWords & what it can do for their business.
d) Students of Marketing who would like to get hands on knowledge about "measurable" Marketing in action.
e) Entrepreneurs who are running AdWords & would like to understand ways to optimise their campaign.
f) Those budding AdWords professionals who are looking to be certified.
What are the qualifications required?
To participate in our Module, you need no technical knowledge or expertise in HTML, Java, etc. You just need to be a High School Passout or a Graduate, with good working knowledge of English & of course, lots & lots of passion for the web.
What does our AdWords Learning Module include?
The Module is divided into two parts: BASIC & ADVANCED
BASIC:
The BASIC Module seeks to explain each aspect of AdWords thoroughly:
a) Familiarisation with AdWords Dashboard
b) AdWords Targeting
c) AdWords Extension Settings
d) AdWords Bid Setting
e) Campaigns & Ad Groups & the underlying logic of creating focussed Ad Groups
f) AdWords Search & Display Campaigns
g) AdWords Budget
h) AdWords Reports, specifically the Dimensions & Segments Tab
i) AdWords keywords & their variants
j) Negative keywords
k) Creating Text & Image Ads
l) How to create winning Ads
m) Explanation of technical terms like Quality Score, Ad Rank & Clickthrough Ratio (CTR)
n) Keywords diagnosis & Ad Preview tools
o) AdWords Display Campaign Tabs
This module takes about 3 Hours to complete.
ADVANCED:
The Advanced Module takes you into the details of Bid Management, Remarketing, Analytics Integration & AdWords Certification:
a) Setting long term Marketing Goals
b) Significance of the Landing Page
c) Aligning your Keywords & Bidding Strategy with long term goals
d) Understanding the logic of Search & Display campaigns thoroughly
e) Understanding Remarketing & how to implement it
f) Integration of Google Analytics with AdWords
g) Using Analytics to optimise AdWords campaigns
h) Setting Goals on Analytics
i) Day to day monitoring of AdWords & basic Analytics tools
j) Understanding Search Queries & setting up negative keywords
k) Monitoring Campaign Performance & long term optimisation
l) AdWords Certification Exam & Study Material
This module takes about 3 Hours to complete.
HOW DO YOU PARTICIPATE?
The best thing about our training module is that it is delivered on Google Plus. So you don't have to leave your home/ office to get trained.
You need to do the following to participate:
a) First, determine which module (Basic/ Advanced) would you like to participate in. Remember, each module costs Rs 2000.
b) Send an intimation to us through SMS/ Email/ Google Plus about which Module you wish to attend. We will add you in our circles on Google Plus.
c) Prepay Rs 2000 as the fee through bank transfer. The details of our bank accounts are given below.
d) That's it. You can participate from your residence/ office on the day of the Module through the Google Plus Hangout.
WHAT WOULD IT COST?
The cost for each module is Rs 2000/-. This cost is all inclusive. No extras. Each Module accommodates a maximum of 10 people. The Module is delivered through Google Plus Hangouts Video Calling that incorporates Screen Sharing. Please ensure you have a good PC/ Laptop & Broadband internet connection.
Here's a video that gives you an idea about Google Plus Video Hangouts.
HOW TO PAY?
The only way to pay is to prepay through Online Bank Transfer.
My account details are: Vineet Vishnu, Syndicate Bank, Sector 21 C Market, Faridabad Branch, Haryana, A/c # 82992150000263, IFSC Code: SYNB0008299.
You can alternatively pay to: Pushpa Bhatia/ V B Bhatia, HDFC Bank, 5 - R/2, Badshah Khan Chowk, NIT, Faridabad, Haryana, A/c # 00931000222273, IFSC Code: HDFC0000093.
Remember, the cost of each Module is Rs 2000/- and has to be paid before you attend the Module. You could, of course, pay Rs 4000 & participate in both Modules. Once you pay, do send us an SMS or Email, so we can acknowledgement your payment.
CONTACT US:
Call me at +919811881086
Email me at: vineet.jimmc@gmail.com
Google Plus me at: https://plus.google.com/u/0/+VineetVishnu
Use the Enquiry Form below for any queries you may have.
MODULE DATES:
Next Basic Module: 25th January 2014 (Saturday), 7 PM Onward
Next Advanced Module: 1st February 2014 (Saturday), 7 PM Onward
The next Face to Face Module (at my residence in Faridabad, Haryana, Delhi/NCR) is scheduled for 2nd February 2014 (Sunday) 2 PM onward
Before proceeding further, I suggest you read our disclaimers:
a) This Module is designed solely by me given my intense passion about Google AdWords & Digital Marketing & creating "relevant" results. Google Analytics or Google AdWords have no association with me or this module.
b) Google promotes self learning for AdWords. If you are so inclined, you can start here for a comprehensive guide & study material https://support.google.com/partners/topic/3204437?hl=en&ref_topic=3111012
c) I would like to state explicitly that the module is not intended to be a replacement for the study material provided by Google. Through my knowledge & experience, I would like to help those who are endeavouring to use AdWords & Google Analytics for work or be certified.
d) All trademarks acknowledged.
e) This page is being tracked through Google Analytics.
f) The website is populated with Google Remarketing Code.
The 1st Module kicked off on 18th May 2013 & it was attended by the following people. I should mention that these youngsters are Marketing professionals, with some exposure to Google AdWords:
a) Gagandeep Rana: http://www.facebook.com/gagandeep.rana.543?fref=ts
b) Nitin Mishra: http://www.facebook.com/nitin.mishra.1023?fref=ts
c) Akanksha Mahajan Agarwal: http://www.facebook.com/akanksha.mahajan1
d) Abhinav Singh: http://www.facebook.com/abhinav.singh.chandel?fref=ts
The following photos & videos will give you a feel of the module in operation:
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| Google AdWords Module in Action 1 |
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| Google AdWords Module in Action 2 |
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| Google AdWords Module in Action 3 |
And here is the video of the Module in action:
THE MODULE ON 1st DECEMBER 2013
On 1st December 2013, we successfully completed the 2nd Google AdWords Training Module
at my residence. Santhosh & Susha Andhoor and Himanshu Joshi
successfully underwent advanced AdWords training. It lasted 5 hours and
covered everything from creating campaigns, ad groups, keywords, quality
score, bidding strategy & Analytics integration. All of them have
their own business & they plan to use AdWords to enhance their
business as well as get AdWords Certified.
All the best to them from my side.
All the best to them from my side.
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| AdWords Module on 1st December 2013 |
THE MODULE ON 15th DECEMBER 2013
Today, we completed another satisfactory AdWords Training Module. It lasted 5 hours, and in these freewheeling 5 hours, no aspect of AdWords & Google Analytics was left untouched. Both the participants, Kumar Anil & Vikram Babbar had prior knowledge of AdWords, so this training module would have come as a good complement for them.
All the best to both of them.
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| AdWords Module on 15th December 2013 |
THE BASIC MODULE DELIVERED ON GOOGLE PLUS ON 4th JANUARY 2014
Perhaps for the first time in India, Google AdWords Training Module was delivered on Google Plus. Two participants, Ravi Singh Kalra (Bangalore) and Mudassar Khan (Kolkata) participated. The session kicked off at 8 PM & went on till 11.30 pm in the night.
Both Ravi & Mudassar are eager to use their knowledge to good use. All the best to them.
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| Delivering AdWords Training through Google Plus Hangout |
THE MODULE ON 12th JANUARY 2014
Today, we successfully conducted our 4th Module. Ajay Bansal, Professor of Marketing at Galgotias Business School, and Chetna Sharma, Asstt. Brand Manager, Modicare participated. The Module started at 2 pm & finished at 7.30 pm.
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| The 4th AdWords Training Module |
ENQUIRY FORM
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